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Telling a Memorable Story with Your Data

August 24th, 2017

There is nothing like making a presentation to a board of directors, salespeople or even customers that contains important data that strikes fear in the heart of a marketer.   How to do it so the listener understands the most salient points is what Cyndi Greenglass of Diamond Communication Solutions tackles in this program.  Data presentations can be spot-on compelling when the presenter takes the time to make it interesting with the oldest of all means: communicating with a story.  The host is Jim Obermayer.  They will cover:

  1. The power of storytelling?
  2. If you are a marketer, why should you care about data and this topic?
  3. How to turn your data into a memorable story!
  4. So, you have a data analyst, shouldn’t they do this?
  5. What are the top mistakes marketers make when presenting?
  6. What are the three tips listeners can take to the bank?
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