Is “data-driven” the buzz kill for marketing?

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter? In our focus on big data and data science, have we dehumanized marketing? Or does it improve our social presence and infuse the soul of marketing?  

We’re excited to be part of WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Hosted by our very own Cyndi Greenglass, this podcast series will highlight an emerging or current trend impacting data-driven communications today.


If everything starts and ends with data, where do you want to go?

The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters. Today, we live in a world where our customers want to help shape the brands they are passionate about and even control the conversation. It is a two-way dialogue in business today, and marketers have to understand how to navigate this new environment. In this podcast, we will learn how brands need to evolve to stay relevant, how to determine what data is valuable and actionable, and how companies are using data to develop meaningful loyalty and engagement.