Marketing Communications

Each statement is a reflection of a member or account holder's buying habits and an indication of their future needs.  Diamond has intelligent applications that allow a marketing department to target member behavior within the statement and combine transaction information with transpromotional messaging.  Diamond can also insert specialized messaging on a global or targeted basis.

Direct marketing is an excellent way to boost your cross-sell or up-sell sales drive. Our team of experts can design a full campaign for a specific sales event or help you plan an entire year's worth of promotional communications designed to motivate your account holders or members to do more business with you. Our marketing communications programs include:

  • Account Holder Acquisition
  • Account Holder Retention
  • Account Holder Winback
  • Cross-sell/Upsell