Strategy
Forget intuition and “gut feelings”—the most successful direct response programs are those that are driven by a clear strategy. As a full-service direct response partner, Diamond has deep experience in developing and executing direct response strategies that deliver results.
Following a proven, disciplined approach, we will recommend a direct response strategy that meets your goals and budget while maximizing the return on your marketing investment.
We also offer a full suite of agency services to execute these strategies. Our team features experts who understand that a campaign is only a success if it delivers a strong response and control-beating ROI.
- Campaign and creative strategy
- Concept development
- Graphic design
- Copywriting
- HTML design and programming
- Pre-press production
- Global campaigns across multiple languages and cultures
Digital Marketing
Integrating digital marketing into your campaigns is critical to direct response success today. Consumers want choice in how they communicate, and that means that you need to be able to provide your targeted communications both online and in print. Our ability to customize messaging online allows for dynamic content delivery in e-mail communications and lets us create and manage segmented and targeted GURL campaigns in addition to individualized PURL campaigns.
Diamond’s digital team is experienced in developing digital media and messaging that will drive and support your direct response campaigns.
We draw upon our digital expertise to effectively integrate digital communications in direct response campaigns.
Diamond’s digital marketing solutions include:
- E-mail design, development, and deployment
- HTML development for all e-communications
- Segmented GURL campaign development and deployment
- PURL (personalized URL) campaign development and deployment
- Microsites and landing pages
- E-newsletters
- Online tracking and campaign analytics
- QR Codes (generic and personalized)
- Mobile communications
- Digital banner advertising
Print Procurement
With so many ways to put ink (or toner) on paper, navigating today’s complex and technically sophisticated printing industry requires uncommon expertise.
When campaigns call for highly personalized print communications, we take the data-driven conversation all the way to the printed piece with variable data print (VDP) and print on demand (POD). With so many ways to put ink (or toner) on paper, navigating today’s complex and technically sophisticated printing industry requires uncommon expertise. Diamond offers our clients convenient access to the best printers, the latest print and imaging technology, and every possible printing method and press configuration.
Our Midwest locations put us in the center of the most print capacity in the country, allowing us to source print more effectively and cost-efficiently than anyone else. Whether it’s conventional sheet-fed, web, 8-color, silkscreen, letterpress, 4-color, or specialty, we’ll leverage our extensive relationships with over 100 printers nationwide to match the needs of your project to their equipment. We also offer print-on-demand capability, in-house or outsourced, to produce highly targeted and timely materials. By printing only as needed, waste and material obsolescence are reduced or eliminated, resulting in cost savings.
Now more than ever, we are aware of the impact of printing and printed materials on our environment. As DMA members, we subscribe to their environmental policy and work with our clients to develop print recommendations that are both cost-effective and kind to the planet.
