Digital Marketing
Integrating digital marketing into your campaigns is critical to direct response success today. Consumers want choice in how they communicate, and that means that you need to be able to provide your targeted communications both online and in print. Our ability to customize messaging online allows for dynamic content delivery in e-mail communications and lets us create and manage segmented and targeted GURL campaigns in addition to individualized PURL campaigns.
Diamond’s digital team is experienced in developing digital media and messaging that will drive and support your direct response campaigns.
We draw upon our digital expertise to effectively integrate digital communications in direct response campaigns.
Diamond’s digital marketing solutions include:
- E-mail design, development, and deployment
- HTML development for all e-communications
- Segmented GURL campaign development and deployment
- PURL (personalized URL) campaign development and deployment
- Microsites and landing pages
- E-newsletters
- Online tracking and campaign analytics
- QR Codes (generic and personalized)
- Mobile communications
- Digital banner advertising
