Keep the data rolling for precision communications
Posted by Cyndi Greenglass on November 16, 2018 in General Info, Targeting & Segmentation

The term “data-driven” is becoming increasingly ubiquitous across industries, and with good reason. All marketing should be data-driven. Creating targeted messages that reflect and anticipate the needs of your customers is crucial – when contact is frequent, the messages need to be timely and relevant.

For example, new customers have different needs than longstanding loyal ones. It is also important that you match the communications to the needs of your customer so that they see promotions and communications that are relevant  to them. Investing time in personalized incentives is worth the effort, and it is important that you  match the communication to where your customer is in their lifecycle.

With tools like Precision Communications, we can combine CRM, data mining, and variable-data printing to create highly personalized messages that target each customer segment within the lifecycle. Once we have the appropriate data, we let our strategy and implementation teams transform your documents into powerful marketing tools.

The data keeps rolling in— and we help you to roll with it.

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