The term “data-driven” is becoming increasingly ubiquitous across industries, and with good reason. All marketing should be data-driven. Creating targeted messages that reflect and anticipate the needs of your customers is crucial – when contact is frequent, the messages need to be timely and relevant.
For example, new customers have different needs than longstanding loyal ones. … Read More >
In Business-to-Business marketing, you are often dealing with long sales cycles and complex products that require multiple decision makers to be involved. In addition, almost all B2B marketing strategies include a sales funnel that supports moving contacts and prospects through a buying cycle from awareness to close. There are many kinds of buying processes, and … Read More >
by Cyndi W. Greenglass, Senior Vice President of Strategic Solutions
In 2014, the last Millennial turns 18 and will graduate from high school. It’s a significant milestone for the largest and most influential adult population in America’s history. Right below the Millennials is the generation of those 17 and younger, which has been dubbed the “Pluralist … Read More >
