In Business-to-Business marketing, you are often dealing with long sales cycles and complex products that require multiple decision makers to be involved. In addition, almost all B2B marketing strategies include a sales funnel that supports moving contacts and prospects through a buying cycle from awareness to close. There are many kinds of buying processes, and … Read More >
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The Diamond Communication Solutions Blog
Sharing ideas and innovating thinking in direct, digital, and interactive marketing.
How Marketing Automation Creates Sales
Posted by Cyndi Greenglass on December 30, 2015 in CRM, Digital Solutions, General Info, Targeting & Segmentation
Healthcare Poised to Embrace Online Communications in 2016
Much has changed in Healthcare over the past 2 year since the ACA, including electronic patient records. But what has been very slow to catch on is the electronic presentment of patient obligation communications. A #bigideas2016 will be the increasing adoption of electronic presentment of patient bills and statements tied to online bill pay. As … Read More >
Stanford gets Schooled on Content Marketing
Stanford gets Schooled on Content Marketing
On March 14 I participated in the Direct Marketing Day @ Your Desk Virtual Conference. During my virtual session, I shared how Stanford University’s content management strategies have increased the global particpation in their Executive Education programs, and improved the performance of push, pull and engagement communications. Some of the … Read More >
CMO’s Must Lead at the Strategy Table
Even though CRM has been embraced by B2B companies of all types and sizes, there still exist many challenges to the successful implementation and adoption of CRM. In a continuing discussion on the most pressing or significant issues facing CRM today, this is the second post the series. I have already discussed the difficult with … Read More >
Finding Solutions in B2B CRM
Posted by Cyndi Greenglass on April 4, 2012 in CRM
It has taken almost two decades to come into its own, but today Customer Relationship Management (CRM) is recognized as an integral and indispensable part of sales and marketing success. CRM applications have become main stream since they provide a better understanding of customers’ needs and the multiple touch points customers use to interact with … Read More >
