The Diamond Communication Solutions Blog

Sharing ideas and innovating thinking in direct, digital, and interactive marketing.

Meet the Sandra Bullock of Diamond Communication Solutions – Virginia Canavan

Posted by Cecylia Cackowski on April 18, 2019 in General Info

From finding new clients to producing cutting edge solutions, Virginia’s strategic mindset and ability to actualize big picture goals makes her role at Diamond Oscar-worthy.

Describe your role at Diamond.

My role with Diamond is within the sales department. I am responsible for identifying, scoping, quoting and closing new opportunities for direct response marketing. I generally … Read More >


If You Build It, Millennials Will Come

Posted by Cecylia Cackowski on February 14, 2019 in General Info

It seems like Millennials have been analyzed and reported on more than any other generation. From their purchasing habits to their motivations, we simply can’t say enough. The omni-present question behind this on-going generational analysis seems to be: How can we capture real and significant market share of this generation? We’ve put together a list … Read More >


Does Your Credit Union Have a Business Continuity Plan?

Posted by Cecylia Cackowski on January 7, 2019 in General Info

Consider this: How someone evaluates a relationship with a business is often based upon what they don’t experience. A routine is a routine because it has no disruptions. That’s why your credit union needs a business continuity plan.

Reliable, secure document management is non-negotiable for credit unions, and there’s no excuse not to have procedures in … Read More >

Cecylia Cackowski

Embrace Lifecycle Marketing

Posted by Cecylia Cackowski on November 19, 2014 in Digital Solutions

by Cecylia Cackowski, Director of Digital Solutions

While communicating with customers in a consistent, automated, and relevant manner is essential in the ever-changing new age of the connected customer, many marketers just don’t know where to begin. Misinformation and myths abound regarding what is truly required to implement an automated one-to-one strategy.

This article will detail a … Read More >

Cecylia Cackowski

Secrets of B2B email subject line – Last in the Series

Posted by Cecylia Cackowski on January 9, 2013 in Digital Solutions

This is the 3rd and final part of the “Secrets of B2B Subject Lines”, a 3 part blog series inspired by a recently released study from Adestra on what works and what doesn’t for B2B subject lines. The research is based on the firm’s 1.15 billion B2B email campaigns delivered within the … Read More >

Cecylia Cackowski

More secrets to B2B subject lines – Part 2

Posted by Cecylia Cackowski on December 5, 2012 in Digital Solutions

Welcome back to Part 2 of my 3-Part blog series on the secrets of B2B subject lines. In the first part of the series I’ve shared some interesting insights and key takeaways from Adestra’s latest research on what works and what doesn’t for B2B … Read More >