The Diamond Communication Solutions Blog

Sharing ideas and innovating thinking in direct, digital, and interactive marketing.

PRC Rules on Exigent Rate Case

Posted by Cyndi Greenglass on August 21, 2015 in General Info, Postal

Postal Regulatory Commission Rules on Exigent Rate Case

On July 29th the Postal Regulatory Commission (PRC) issued a ruling on the Exigent Rate Case. The ruling states the exigent surcharge will remain in effect until the USPS recovers an additional $1.191 billion.

As a result of this ruling, the current postage rates, which include the exigent surcharge, … Read More >

 
 

Diamond Marketing Solutions Makes the INC5000 for Second Year in a Row

Posted by Cyndi Greenglass on August 13, 2015 in General Info

For the second year in a row, Inc. magazine has named Diamond Marketing Solutions to its Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.

“Diamond Marketing is proud to be recognized by Inc. for our continued … Read More >

 
 
Cyndi Greenglass

Move over Millennials – Here Comes the Plurals

Posted by Cyndi Greenglass on November 19, 2014 in Targeting & Segmentation

by Cyndi W. Greenglass, Senior Vice President of Strategic Solutions

In 2014, the last Millennial turns 18 and will graduate from high school. It’s a significant milestone for the largest and most influential adult population in America’s history. Right below the Millennials is the generation of those 17 and younger, which has been dubbed the “Pluralist … Read More >

 
 
Cyndi Greenglass

Preheader text is like envelope teasers – get it opened!

Posted by Cyndi Greenglass on June 9, 2014 in Digital Solutions

Bad news, friends. According to Christopher Lester in Target Marketing Magazine, subscribers spend less than three to four seconds deciding whether or not to open your email.

And because up to 75 percent  of folks first read email on their mobile devices, it’s all too easy for them … Read More >

 
 
Cyndi Greenglass

Outcome KPI’s ensure that your web analytics are meaningful

Posted by Cyndi Greenglass on February 3, 2014 in Digital Solutions

Avinash Kaushik tells us in his book Web Analytics 2.0 that often analysts do not get the respect that they deserve because they do not adequately measure one golden concept: outcomes (Kaushik, 2012). In fact, he believes that many of us spend so much time in the “weeds” reporting on detail data such as visits … Read More >

 
 
Cyndi Greenglass

Diamond Marketing Solutions Completes SOC 2 (SSAE 16) TYPE 2 Examination

Posted by Cyndi Greenglass on December 7, 2013 in Data Privacy

Today DMS has successfully completed the annual SOC 2 Type 2 examination.  The examination was performed by 360 Advanced, P.A., a full-service audit and consulting firm that specializes in integrated compliance solutions, including conducting SOC examinations.  SOC 2,  Statement on Standards for Attestation Engagements AT Section 101, ‘Reporting on Controls at a Service Organizations Relevant … Read More >