With enhancements like precision communications, it’s possible to transform a bill or invoice into a more personalized vehicle to send to the customer.
But the transpromotional possibilities of the transactional document now extend beyond the document itself. It is, in fact, essential to think beyond bills and invoices, to leverage data and employ other optimized channels … Read More >
The term “data-driven” is becoming increasingly ubiquitous across industries, and with good reason. All marketing should be data-driven. Creating targeted messages that reflect and anticipate the needs of your customers is crucial – when contact is frequent, the messages need to be timely and relevant.
For example, new customers have different needs than longstanding loyal ones. … Read More >
As patients are increasingly responsible for more of the financial obligation for their healthcare, hospitals are worried about getting paid.
According to Revenue Cycle Insights, hospitals are increasingly turning to credit checks to determine both an individual’s ability to pay and to mine data on their patients’ population health.
“The new self-pay accounts receivable is rising … Read More >
In Business-to-Business marketing, you are often dealing with long sales cycles and complex products that require multiple decision makers to be involved. In addition, almost all B2B marketing strategies include a sales funnel that supports moving contacts and prospects through a buying cycle from awareness to close. There are many kinds of buying processes, and … Read More >
It seems that the Ivies have finally caught on to what we have known for a while. Online learning can be more collaborative and thoughtful than classroom based education.
In a Poets and Quants Article, they revealed that Wharton is the latest Ivy MBA program to embrace online learning. Read the article at: Read More >
Much has changed in Healthcare over the past 2 year since the ACA, including electronic patient records. But what has been very slow to catch on is the electronic presentment of patient obligation communications. A #bigideas2016 will be the increasing adoption of electronic presentment of patient bills and statements tied to online bill pay. As … Read More >
