Diamond can help you turn your statements and bills into highly productive customer touchpoints through our precision communications capabilities. Precision communications include targeted informational, promotional, and marketing messages on transactional documents such as bills and statements.
The opportunity is significant: 95% of all transactional documents are opened and read, with the average consumer spending one to three minutes reviewing them—and 20% spending five minutes or more. What’s more, transactional documents are often read more than once over the course of being opened, paid, and filed.*
These documents can become powerful marketing tools, as improved databases enable companies to make transaction documents more effective by adding relevant, personalized messages and graphics for each customer. The best precision communications documents combine CRM, data mining, and variable-data printing to create a highly personalized messaging vehicle that delivers maximum impact.
To assist our clients in sending these precision communications cost-efficiently, Diamond has developed simplified bill and statement layouts that incorporate more color, marketing promotions, and cross-sell messages to help offset the cost of mailing and improve ROI. Since nearly 70% of the cost for each statement or bill is postage, it is extremely important to make every mail communication as productive as possible. Diamond has document design experts and sophisticated tools to efficiently turn white space into a personalized and secure customer communication opportunity.