Industry Focus: Non-Profit
Diamond shares your passion and commitment—and we work hard to make every donor dollar count.
At Diamond, we understand that every nonprofit organization is unique—committed to a specific cause and passionate about making a difference. We know that the generous donors who support your organization are the ones who make your mission possible. So we make it our mission to understand what motivates them to give—and then develop programs that blend emotional and rational appeals to generate donations cost-effectively.
Because every donor dollar represents a commitment to your cause, we make sure that every dollar you spend raising funds works as hard as possible. The net dollars your marketing programs produce enable you to continue to pursue your cause.
The campaigns we develop and execute for our nonprofit clients are driven by database marketing, and they deliver predictable, measurable results. This approach also enables us to methodically test new ideas to help continually improve your programs. If something is working, we’ll make recommendations for testing that will drive your costs down, your donations up, or both.
While “profit” is not the goal in the nonprofit industry, Diamond understands that net dollars—donations minus fundraising costs—are key to sustaining your ability to deliver on your promise to your cause. As your partner, we will provide recommendations, based on facts uncovered in your data, designed to improve your future campaign results and increase the net dollars available to support your cause. Diamond solutions for nonprofits include:
After learning about your past experiences and reviewing the donor knowledge you have already developed, Diamond’s analytical experts look at historical trends in donor activity and can overlay your data with external data to append socioeconomic and psychographic information to your file. We will make recommendations for segmentation, provide you with strategic insight, and present a full report to the creative team for use in developing audience-based messages that are more relevant and engaging.
Diamond's program development services include:
- Strategic Consulting
- Data Analytics
- Program Recommendations
- Audience Identification
- List Profiling
Communicating with your donors on a regular basis helps them feel like a part of your organization and leads to long-term relationships and increased donations. Diamond will help you build your nurturing communication plan, set clear and realistic objectives, and then execute the plan. Our team will help you with every step, from audience segmentation and creative development to deploying e-mail or mail and follow-up support.
Diamond's donor nurturing services and programs include:
- Creative: Design and Copywriting
- Production: Printed and Online Materials
- Mail and E-mail
- Donor Appeals
- Donor Acquisition Appeals
- Call Center Support
Events are an integral part of fundraising efforts for many organizations. The challenge is to convey excitement and generate participation while keeping costs in check. We will help you plan your event, design engaging materials, produce and store your materials, and have them available when you need to distribute them either locally or globally.
Diamond’s event services include:
- Premium Items
- Event Collateral
- Material Management, Storage, and Distribution
Carefully managing your donors’ interactions with your organization is vital to your long-term success. We’ll make sure that your donations are processed, your pledge confirmations are mailed or e-mailed, and your membership materials are fulfilled accurately and promptly.
Diamond’s stewardship services include:
- Donation Processing
- Pledge Confirmations
- Membership Fulfillment
Diamond Nonprofit Experience
Diamond has more than 10 years of experience in providing a wide range of services and solutions for clients in the nonprofit industry across the U.S. Our solutions are helping our clients leverage every donor touchpoint to deliver targeted, timely, and relevant messages to build long-lasting, productive donor relationships that maximize ROI while controlling costs.
Here are a few examples of how Diamond has helped our nonprofit clients initiate and develop long-term donor relationships:
- University of Iowa Foundation
- McCormick Foundation
- Boys Town