Depending on your targeting needs, Diamond provides data analysis solutions to help you understand your current customers and develop profiles for better list selection, including:
- Profiling of current customers by demographic and psychographic data appending
- Modeling for “high potential” prospects
- Demand estimation modeling using marketplace penetration
Diamond approaches list acquisition and management from a strategic view. While many list brokers provide reams of recommendations in spreadsheets, at Diamond, we believe quality is more important than quantity. As part of our list services, we work with our clients to develop a testing matrix that clearly lays out a road map for finding the most effective way to test and acquire lists based on acquisition objectives and response results.
Diamond can function as your list broker for compiled and vertical, business-to-business, and consumer lists, as well as postal and e-mail lists. We have relationships with all of the major compilers and access to extensive resources for vertical and specialty lists. Our extensive experience in business-to-business and consumer marketing allows us to balance our approach between acquisition and retention, providing the best vertical and compiled acquisition file recommendations.
Our goal is to help our clients develop a set of control lists for acquisition efforts and allow for ongoing testing. Not only do we develop this plan, but as a recognized list broker, Diamond can negotiate the best terms on your behalf and acquire the most appropriate data. We then provide the support to analyze your results and make future recommendations to enhance your ROI.