Hospitality

Our Approach
Solutions
Experience

Industry Focus: Hospitality

DMS serves up a full menu of solutions to help you drive traffic and build more profitable guest relationships.

Generating guest traffic and building repeat business are the keys to success in the hospitality industry. DMS has developed a complete menu of solutions for hotels and restaurants designed to identify your best customers—and find more just like them.

Working as an extension of your marketing team, our hospitality experts can deliver more profit-sustaining traffic to your locations than ever before while tracking every expenditure and holding it accountable for a good return on your marketing investment.

The programs we develop and execute for our hospitality clients are driven by database marketing, and they deliver predictable, measurable results. This approach also enables us to methodically test new ideas to help continually improve your programs. If something is working, we’ll make recommendations for testing that will drive your costs down while boosting results.

Navigate these tabs or contact us to learn how DMS can help you drive traffic and build relationships profitably.

DMS Hospitality Solutions

DMS has developed a full complement of services that are specifically designed for the restaurant and lodging industry, all focused on driving traffic to each of your locations and building profitable, long-term relationships with your guests. Our team of strategic marketing experts will leverage the combination of their experience and yours to make recommendations and action plans for your unique needs. DMS solutions for the hospitality industry include:

Loyalty Programs

The restaurant or hotel with the best guest relationships always wins—and the best way to develop a relationship-building two-way dialogue with your guests is through a loyalty program. Tracking guest behavior at your locations will enable you to deliver exactly what guests want when they want it. Plus, you’ll leverage the buying behavior data to handle yield management more proactively. DMS can help you develop and manage a loyalty program that delivers the tools you need to create relevant and meaningful marketing messages. Our team of experts will act as a seamless extension of your internal marketing, technology, and accounting teams to deliver:

Program Development

Data Analytics
Program Recommendations
Technical Analysis
Partner Recommendations
Platform Recommendations

Implementation and Rollout

Staff Training
Program Material Development
Print Procurement
Storage and Fulfillment
Call Center Support

Member Acquisition

Program Promotions
E-mail Program Conversion

Traffic Building

Program Promotions
Transactional Messaging Statements

Program Modifications

Award Level Analysis
Guest Behavior Analysis
ROMI Analysis and Recommendation

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Gift Card Storage and Fulfillment

Gift card sales are a great way to help increase future business, and DMS makes handling your gift card sales, both at the point of purchase and online, simple. By storing the bulk materials, distributing them to each of your locations, and handling all of your guests’ individual online gift card orders, we can eliminate the issues that create costly fees in gift card handling. Our online ordering and inventory management system means no more last-minute orders or out-of-stock problems—e-mail alerts will notify you of low-inventory situations in time for replenishing your stock.

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Traffic-Building Promotions

Driving traffic to your locations is one of our specialties. We’ll design fully integrated direct mail, e-mail, and online traffic-building programs that match your brand, your strategy, and your revenue-generating needs.

DMS can manage and implement the entire process, including:

Audience Identification
List Acquisition
Campaign Design
List/Offer Testing
Production Execution
Response Analysis
ROMI Projection and Reporting
Mailing Services
HTML Programming
E-mail Deployment
Database Management
PURL Programming and Deployment

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Guest Survey Programs

Guest surveys are a powerful tool for determining your organization’s service or food quality, indicating where adjustments need to be made in either the front or back of the house. Surveys can also provide useful guest profile information for developing relevant marketing programs and loyalty programs.

DMS survey program services include:

Survey Design
Print Procurement
Survey Deployment
Survey Tabulation
Data Analytics
Results Reporting
Strategic, Actionable Recommendations

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POS Material Storage and Distribution

Enable your location managers to order point-of-sale and gift card materials 24/7 from an online marketing store. Our easy-to-use shopping-cart environment shows images of each item available, allows administrators to control user access to items, and provides a full complement of inventory usage reports for forecasting inventory needs. Accurate forecasting keeps cost to a minimum—no obsolete materials, no unnecessary storage fees.

DMS can fulfill orders for:

Gift Cards
Branded Merchandise
One-and-Done Beverage Vessels
Cookbooks
Signage and Materials

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DMS Hospitality Experience

DMS has more than 10 years of experience in providing a wide range of services and solutions for clients in the hospitality industry across the U.S. Our solutions are helping our clients in the lodging and restaurant business maximize the value of every guest by delivering targeted, timely, and relevant messages to drive traffic and build long-lasting, profitable relationships.

Here are a few examples of how DMS has helped our hospitality clients develop and support successful marketing programs:

Restaurants Unlimited
McCormick & Schmick’s Seafood Restaurants
MoneyGram