Industry Focus: Hospitality
DMS serves up a full menu of solutions to help you drive traffic and build more profitable guest relationships.
Generating guest traffic and building repeat business are the keys to success in the hospitality industry. DMS has developed a complete menu of solutions for hotels and restaurants designed to identify your best customers—and find more just like them.
Working as an extension of your marketing team, our hospitality experts can deliver more profit-sustaining traffic to your locations than ever before while tracking every expenditure and holding it accountable for a good return on your marketing investment.
The programs we develop and execute for our hospitality clients are driven by database marketing, and they deliver predictable, measurable results. This approach also enables us to methodically test new ideas to help continually improve your programs. If something is working, we’ll make recommendations for testing that will drive your costs down while boosting results.
Navigate these tabs or contact us to learn how DMS can help you drive traffic and build relationships profitably.
DMS has developed a full complement of services that are specifically designed for the restaurant and lodging industry, all focused on driving traffic to each of your locations and building profitable, long-term relationships with your guests. Our team of strategic marketing experts will leverage the combination of their experience and yours to make recommendations and action plans for your unique needs. DMS solutions for the hospitality industry include:
- Loyalty Programs
- Gift Card Storage and Fulfillment
- Traffic-Building Promotions
- Guest Survey Programs
- POS Material Storage and Distribution
The restaurant or hotel with the best guest relationships always wins—and the best way to develop a relationship-building two-way dialogue with your guests is through a loyalty program. Tracking guest behavior at your locations will enable you to deliver exactly what guests want when they want it. Plus, you’ll leverage the buying behavior data to handle yield management more proactively. DMS can help you develop and manage a loyalty program that delivers the tools you need to create relevant and meaningful marketing messages. Our team of experts will act as a seamless extension of your internal marketing, technology, and accounting teams to deliver:
- Data Analytics
- Program Recommendations
- Technical Analysis
- Partner Recommendations
- Platform Recommendations
Implementation and Rollout
- Staff Training
- Program Material Development
- Print Procurement
- Storage and Fulfillment
- Call Center Support
- Program Promotions
- E-mail Program Conversion
- Program Promotions
- Transactional Messaging Statements
- Award Level Analysis
- Guest Behavior Analysis
- ROMI Analysis and Recommendation
Gift card sales are a great way to help increase future business, and DMS makes handling your gift card sales, both at the point of purchase and online, simple. By storing the bulk materials, distributing them to each of your locations, and handling all of your guests’ individual online gift card orders, we can eliminate the issues that create costly fees in gift card handling. Our online ordering and inventory management system means no more last-minute orders or out-of-stock problems—e-mail alerts will notify you of low-inventory situations in time for replenishing your stock.‹ back to top
Driving traffic to your locations is one of our specialties. We’ll design fully integrated direct mail, e-mail, and online traffic-building programs that match your brand, your strategy, and your revenue-generating needs.
DMS can manage and implement the entire process, including:
- Audience Identification
- List Acquisition
- Campaign Design
- List/Offer Testing
- Production Execution
- Response Analysis
- ROMI Projection and Reporting
- Mailing Services
- HTML Programming
- E-mail Deployment
- Database Management
- PURL Programming and Deployment
Guest surveys are a powerful tool for determining your organization’s service or food quality, indicating where adjustments need to be made in either the front or back of the house. Surveys can also provide useful guest profile information for developing relevant marketing programs and loyalty programs.
DMS survey program services include:
- Survey Design
- Print Procurement
- Survey Deployment
- Survey Tabulation
- Data Analytics
- Results Reporting
- Strategic, Actionable Recommendations
Enable your location managers to order point-of-sale and gift card materials 24/7 from an online marketing store. Our easy-to-use shopping-cart environment shows images of each item available, allows administrators to control user access to items, and provides a full complement of inventory usage reports for forecasting inventory needs. Accurate forecasting keeps cost to a minimum—no obsolete materials, no unnecessary storage fees.
DMS can fulfill orders for:
- Gift Cards
- Branded Merchandise
- One-and-Done Beverage Vessels
- Signage and Materials
DMS Hospitality Experience
DMS has more than 10 years of experience in providing a wide range of services and solutions for clients in the hospitality industry across the U.S. Our solutions are helping our clients in the lodging and restaurant business maximize the value of every guest by delivering targeted, timely, and relevant messages to drive traffic and build long-lasting, profitable relationships.
Here are a few examples of how DMS has helped our hospitality clients develop and support successful marketing programs: