Like a good conversation, direct marketing is engaging and interactive—a mutually beneficial dialogue between you and your customer. As your experienced, results-driven direct marketing partner, DMS can initiate, nurture, and manage the conversation with your customers and prospects to maximize the return on your direct marketing investment.
Without the face-to-face contact of a sales professional, direct marketing is the best way to develop, build, and grow the marketing connections with your target audience. Our job is to establish and leverage this connection to help you cultivate your customers and build lasting, profitable relationships. Whether you want to develop a complete marketing campaign or need help with specific components of your plan, DMS provides targeted, strategic services within the full direct marketing spectrum, using data to personalize messaging that drives response online and through the mail.
Your end-to-end direct marketing partner
Offering a complete suite of direct marketing services, DMS can take you from database analysis to marketing strategy and creative development, providing print and mail or digital delivery of your communications. From small, highly personalized mailings to larger, national customer-acquisition campaigns, our multiple mail facilities have the capacity, equipment, and knowledgeable teams to execute any direct mail project on budget and on time. We also create, deploy, and manage online media, including e-mail, PURL and GURL microsites, and online media placement, all integrated and coordinated with direct mail for maximum effectiveness. And at the end of the campaign, we’ll analyze your results and make recommendations on how to continually improve your programs and ROI.
Our experienced print buyers identify the most efficient and cost-effective ways to print communications and leverage a network of over 100 printers nationwide based on our clients’ needs. We also offer print on demand (POD) and variable digital print (VDP) for personalized and targeted printed communications.
Don’t need us to “do it all”? No problem. We can jump into your direct marketing campaign anywhere you want us, work with your marketing department or partners, and provide any of our individual services that fit your needs. Regardless of your direct marketing challenge, you’ll enjoy the efficiencies and synergies of working with a single source and benefit from our seasoned team of direct marketing professionals.
DMS direct marketing services include:
- Strategic campaign development
- List acquisition
- Complete direct response agency services
- Print procurement
- Data processing
- Mailing services
- Postal services
- E-mail development and deployment
- Integrated direct mail and digital microsites
- Response analysis and online media tracking