Integrating digital marketing into your campaigns is critical to direct marketing success today. Consumers want choice in how they communicate, and that means that you need to be able to provide your targeted communications both online and in print. Our ability to customize messaging online allows for dynamic content delivery in e-mail communications and lets us create and manage segmented and targeted GURL campaigns in addition to individualized PURL campaigns.
Our technology is only one part of the solution; we understand how to integrate digital communications and where their use is most effective in direct response campaigns. Our integrated approach also includes text and mobile communications, as well as online banner advertising and point-roll lead generation.
From catching your audience’s attention with personalized URLs to delivering messages using your customers’ online media preferences, Diamond is experienced in developing digital media and messaging that will drive and support your direct marketing campaigns.
Diamond’s digital marketing solutions include:
- E-mail design, development, and deployment
- HTML development for all e-communications
- Segmented GURL campaign development and deployment
- PURL (personalized URL) campaign development and deployment
- Microsites and landing pages
- Online tracking and campaign analytics
- QR Codes (generic and personalized)
- Mobile communications
- Digital banner advertising