Diamond focuses on data-driven decisions and return on investment (ROI) when developing strategies and goal setting with our clients. We have extensive analytical expertise, which allows us to create profiles, conduct response analysis, and provide targeting and segmentation strategies. Our analytical process begins with a complete understanding of our client’s goals and customer base through demographic, transactional, and psychographic profiling, in addition to looking at historical trends within the data.
Through this exploration, we can understand best practices and results, and identify specific behavioral trends. When companies are focusing a campaign on new customer acquisition, we rely heavily on our extensive list expertise, industry benchmarking, competitive analysis, and industry knowledge to develop models for success.
Many of Diamond’s clients have internal CRM systems and experienced teams that perform analytic reporting, while others use outside relationships to support their analytical function. Understanding and respecting these relationships is vital, and Diamond can act as a strategic partner to turn their analysis and findings into actionable marketing efforts.